Why LMS?
LMS is a vertically integrated multi-family real estate firm.
Our services and activities are divided into four main areas to allow focus on best practices and staff with experts in each area. This structure also permits LMS to develop the appropriate suite of services for both the properties we own and those we manage for a third party owner:
Property
Management
Our property management arm was created for one simple reason: to elevate the lifestyles of our residents. As a result, our properties consistently outperform comparable properties in occupancy and resident satisfaction.
Responsive and nimble, our operations and site teams are led by Regional Managers providing local expertise, training support, and maintenance supervision. We are consistently on the cutting edge of the latest trends, offering clients best-in-class management and accounting systems to monitor and optimize traffic, market data, occupancy, expenses and rental income.
Management of All Property Types
- Market-Rate
- New Development Lease-up
- High-Rise
- Mid-Rise
- Mixed-Use
- Value-Add
- Luxury and Traditional Garden Style
Property Management & Marketing Services
Internet and Outbound Marketing
LMS uses the most sophisticated and up-to-date digital tools available to create an easy-to-implement and manage platform for all our properties. This includes a complete set of tools to market each property and manage both resident and potential resident interaction.
We develop each community’s main website using industry-leading software that performs well on search using professional photographs, drone footage, 3D floor plans and virtual tours.
The LMS website program also includes:
- Online leasing – Our goal is to make people feel comfortable about applying to rent directly on the website without ever visiting the community.
- Auto-feed feature – Our websites automatically update apartment availability, pricing changes, photos, etc. every night.
- Resident login capability – Our residents receive a unique login at move-in to facilitate their ability to pay rent, complete a service request, and communicate directly with the site team.
- Mobile device friendly – Our websites are all mobile friendly enabling prospects to fully maximize their apartment search experience on the fly.
Internet Listing Services (ILS)
LMS uses best-in-industry Internet Listing Services to maximize and automate, as much as possible, tenant prospecting.
Major ILS’s – including CoStar (Apartments.com, Apartmentfinder.com, etc.), RentPath (Apartmentguide.com, Rent.com, etc.), Zillow, and ApartmentList.com will be researched in this market to determine which sources will be most effective while also providing the lowest cost per lease.
Free internet advertising sources such as Craigslist.com and Facebook Marketplace will be utilized to their fullest potential. Typically, Craigslist.com posts will occur a minimum of three times per day to continually get the messaging out to the market and stay at the top of the daily feed.
Knock
LMS teams utilize a cutting-edge CRM program designed specifically for the multi-family industry.
Knock allows LMS to quickly communicate with prospects and residents by text, email, chat or phone. This program is fully integrated with our other software to provide pricing, availability, photos, and also track where leads are coming from to maximize advertising dollars.
Reputation Management
We tap into the power of Yelp, Google, Apartmentratings.com and other platforms.
Satisfacts.com is a resident survey tool we use to survey residents immediately after their move-in and after each work order is completed. We use the survey results to evaluate our performance.
Pricing
Pricing at our properties is professionally managed through state-of-the-art software.
To achieve maximum effective rent growth, rents are set along with a series of parameters, which are reviewed and modified on a weekly basis. Leasing velocity, availability, and other metrics, including market activity, are analyzed to ensure the rates are set at optimum performance levels.
Stuart Gohd
Senior VP
Property Management
Carrie Regan
Director of Marketing
Retention
Retaining good residents is paramount to the success of the property and the brand. To that end, we will:
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Create a “Third Space” environment in the amenity areas.
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Conduct ongoing, unique, and fun resident socials.
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Provide residents with an incentive to bring new people to the community.
Construction
Management
LMS’s dedicated construction management team offers the most efficient and effective route to large or small scale projects including but not limited to renovating apartments, enhancing existing amenities, or introducing brand new amenities to the community.
Because we started as a property management and investment company first, we understand the nuances and special needs of multi-family construction projects better than an outsourced group or other general contractor.
LMS delivers a one-stop, turnkey solution.
- Ground up construction projects
- Disaster build-back
- Heavy renovation of existing assets for asset re-positioning
Our in-house team has the capacity to efficiently deliver multiple projects on time and on budget simultaneously. This allows our clients to focus on operating and growing their business. Our construction group facilitates projects on both our managed portfolio and others.
Hunter Benton
Director of Construction Management
Build-To-Rent
At no time since World War II has such a demographic shift been underway in the United States. LMS’ culture of innovation has led us to become a leader in build-to-rent properties. They are the perfect product to address societal changes by combining the best of single-family homes with those of multi-family homes.
Purpose built “Build-to-rent”
Today, purpose built communities designed to address new market realities are appearing across the country. From the early investments in broken subdivisions, the “build to rent (BTR)” product has quickly scaled into an institutional asset. A new group of developers/operators are pursuing purposely built single-family homes as a business model. Demographic shifts, societal changes and quality-of-life factors are aligning to make these communities an important opportunity for real estate investment. This has resulted in an increased focus on secondary and suburban markets where LMS is leader.
BTR Advantages
- Rent Premium
- Solid Rent Growth
- Reduced Turnover
- New Construction
- Operational Efficiency
LMS has performed extensive research and review of BTR properties nationwide. Rather than pull and modify an existing design off the shelf, LMS has developed a series of proprietary designs based on our findings and the most cost-effective building practices.